Hashtags can be pretty confusing and lately I've been seeing a lot of missed opportunities. Posts where hashtags could have been used to reach a larger audience, and posts where completely irrelevant hashtags have been used. Luckily, Jennifer Baker Consulting in Kingston, Ontario has written a handy blog post explaining the 6 types of hashtags.
Read it here: https://jenniferbakerconsulting.com/6-types-of-hashtags/
Saturday, 25 August 2018
Saturday, 11 August 2018
Instagram Stories for Business?
Much like Snapchat, Instagram stories allow you to share a quick video or photo only to have it vanish after 24 hours. Most people ask, what's the point? With so much content to share, it's a great way for "over-sharers" to give their followers or fans a quick update on things that might not be important enough to make a proper, permanent post about.
It's also a great way for businesses to do the same. Most businesses struggle to be exciting on social media, and Instagram stories are a great way to rewire our idea that businesses should always be asking for something. Obviously, sales are the goal. Businesses want followers to click the post and go to their website. What too many businesses miss out on is the opportunity to give information. Giving followers information builds a relationship.
Information can come in the form of a fun fact, or even something as simple as an exciting event at the office. Take Best Health Physio's family of turkeys for example. While not relevant to physiotherapy at all, posting about the turkeys gives followers a glimpse behind the scenes and something to enjoy. Visit Kingston also makes great use of Instagram stories by sharing fun facts about Kingston.
It's also a great way for businesses to do the same. Most businesses struggle to be exciting on social media, and Instagram stories are a great way to rewire our idea that businesses should always be asking for something. Obviously, sales are the goal. Businesses want followers to click the post and go to their website. What too many businesses miss out on is the opportunity to give information. Giving followers information builds a relationship.
Information can come in the form of a fun fact, or even something as simple as an exciting event at the office. Take Best Health Physio's family of turkeys for example. While not relevant to physiotherapy at all, posting about the turkeys gives followers a glimpse behind the scenes and something to enjoy. Visit Kingston also makes great use of Instagram stories by sharing fun facts about Kingston.
Monday, 6 August 2018
Hello and welcome to my social media marketing blog!
I started out as a graphic design student at Seneca College in Toronto and after one year I switched to the Integrated Marketing and Communications program at St. Lawrence College. I wanted to learn about the intentions behind certain designs. During the program, I learned about social media marketing and it quickly became my passion. Since graduation, I’ve had a few contract jobs working as a graphic designer or content creator. Having graphic design skills is an asset in marketing and content creation, there are many other reasons why I love my chosen path:
It’s never boring.
There are so many social media platforms to work with. Facebook, Instagram, and Twitter are holding strong. Some brands may find some platforms more effective than others, depending on who their target market is and what they are selling. Some platforms end up shutting down completely, like Vine.
It’s creative.
When running a social media account for a business, I get to let my creativity shine! I can take pictures of their products, their employees, or anything else that might be relevant. My photography and design skills come in handy here, some projects require a DSLR camera, others just a simple phone camera. Being able to do touch ups in Photoshop really makes a difference. Clear and bright photos are extremely important to me and sometimes all it takes is a simple adjustment.
I also love checking out business’s Instagram feeds, a great example is Sterling Jewelry in Kingston: https://www.instagram.com/sterlingjewellery/ Each post is professional, clear, and eye catching.
Writing.
Taking and posting photos is great, but I also need to make sure all of the captions are appropriate. I need to sound professional and usually have to get the message across in as few words as possible. People want to get their information fast.
Staying local.
Kingston is very important to me. Not too big and not too small, the cost of living is affordable and there is always something to do. Kingston also has a thriving social media community, people here love interacting with small businesses on social media. The hashtag #YGK is especially popular on Twitter and Instagram. You can follow the hashtag and see what everyone is up to.
It’s never boring.
There are so many social media platforms to work with. Facebook, Instagram, and Twitter are holding strong. Some brands may find some platforms more effective than others, depending on who their target market is and what they are selling. Some platforms end up shutting down completely, like Vine.
It’s creative.
When running a social media account for a business, I get to let my creativity shine! I can take pictures of their products, their employees, or anything else that might be relevant. My photography and design skills come in handy here, some projects require a DSLR camera, others just a simple phone camera. Being able to do touch ups in Photoshop really makes a difference. Clear and bright photos are extremely important to me and sometimes all it takes is a simple adjustment.
I also love checking out business’s Instagram feeds, a great example is Sterling Jewelry in Kingston: https://www.instagram.com/sterlingjewellery/ Each post is professional, clear, and eye catching.
Taking and posting photos is great, but I also need to make sure all of the captions are appropriate. I need to sound professional and usually have to get the message across in as few words as possible. People want to get their information fast.
Staying local.
Kingston is very important to me. Not too big and not too small, the cost of living is affordable and there is always something to do. Kingston also has a thriving social media community, people here love interacting with small businesses on social media. The hashtag #YGK is especially popular on Twitter and Instagram. You can follow the hashtag and see what everyone is up to.
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